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Concept E-commerce · Concept brief
Northbound Atelier
An editorial storefront for an outdoor apparel label, product first and type heavy.
The brief
A fictional outdoor apparel label wants a store that feels like a printed field journal, where the products carry the story.
The challenge
Fashion e-commerce leans on huge lifestyle photos. The aim was an editorial layout that still loads fast and keeps size, fit and checkout clear.
N°04
Our approach
- 1
Bold editorial typography and a strict grid, with product shots treated like journal plates.
- 2
Collection pages written as short field notes that lead straight into the product.
- 3
A focused product page: fit guide, materials and one clear add to bag action.
AaField notes, vol. 01
What we designed and built
- Art direction
- Editorial type system
- Storefront design
- Product page template
- Headless store build
Tech and tools
- Next.js
- Shopify Hydrogen
- Sanity CMS
- Vercel
- Figma
Got a project, a hunch or a half-baked idea?
Let's build something. hello@zalhamami.dev