Concept Brand + Website · Concept brief
Tidewater Coffee
A slow coffee roaster told through texture, warm color and scroll-led storytelling.
The brief
An imagined small-batch roaster wants a brand and website that feel as slow and considered as the coffee itself, and that sell beans online without feeling like a shop template.
The challenge
Coffee sites tend to look the same: brown palettes, stock latte art and a generic product grid. The goal was to tell the origin story of each bean while keeping buying to two taps.
Our approach
- 1
A warm, sun-faded palette and a grainy texture system that works across bags, cups and screens.
- 2
Each origin becomes a scroll-led chapter: landscape, farm notes, tasting notes, then a single buy button.
- 3
A tiny brew guide that changes with the bean you pick, so content and commerce live together.
What we designed and built
- Naming exploration
- Logo and wordmark
- Packaging system
- Marketing website
- Shop flow
- Brew guide component
Tech and tools
- Astro
- Tailwind CSS
- Shopify Storefront API
- GSAP ScrollTrigger
- Figma
Got a project, a hunch or a half-baked idea?
Let's build something. hello@zalhamami.dev